Corporate SEO Training & Workshops for Teams

We customize our SEO training sessions to your company’s needs. Below is the type of curriculum we often provide:

Analyze Your Audience

A deep understanding of the audience is at the heart of every successful SEO strategy. Our training sessions focus on empowering your team with the skills and tools necessary to effectively analyze your audience. This crucial step goes beyond mere data collection; it’s about interpreting the data to gain insightful, actionable knowledge about who your audience is, what they need, and how they interact with your digital presence.

Develop SEO Personas

Creating SEO personas is a pivotal step in developing a targeted and effective digital marketing strategy. In our workshops, we strongly emphasize this process, guiding you to create detailed profiles that represent segments of your audience. These personas are not just fictional characters; they are based on real data and insights about your actual customers, enabling you to tailor your SEO efforts more precisely.

Get Deep in Keyword Research

Our SEO workshops emphasize the importance of diving deep into keyword research, particularly focusing on how keywords perform in Google searches, going beyond the surface to uncover the terms and phrases that truly resonate with your audience. Effective keyword research is the cornerstone of any successful SEO strategy, and our approach is designed to equip you with the tools and insights needed to identify the most impactful keywords for your business.

Identify the Journey

A key focus of our SEO workshops is to help you identify and understand the customer journey – the path your audience takes from initial awareness to the final decision. This journey is critical in shaping an SEO strategy that not only attracts visitors but also guides them towards conversion.

Fix What’s Broken and Optimize Your Website

We also help identify and fix any existing issues on your website that may hinder your SEO performance. A well-optimized website is essential for both search engine visibility and user experience, and our training is designed to equip you with the knowledge and tools needed to make your site both search engine and user-friendly.

Create Optimized & Conversion-Focused Content

The curriculum in our content marketing course focuses on creating content that not only ranks high on search engines but also captivates and engages your audience. We believe that outstanding content is a blend of art and science, crafted to meet both the algorithms of search engines and the desires of human readers.

Attract Links

We emphasize the importance of building a robust link profile, which is crucial for boosting your website’s authority and Google search rankings. Attracting high-quality, relevant links to your site is more than just a technical SEO tactic; it’s about creating content and relationships that encourage organic link building.

Yes! We have relationships with various tool companies and will provide your team with a 3-month free subscription to the tools used during the training course.

We provide a mix of instruction and hands-on application. It is our experience that to truly learn the concepts, you must be able to practice them with our instructor present. The exercises are tailored to your organization. There is no “busy work” in our training.

Our SEO workshops range from half a day to up to 3 full days, depending on your team and goals. We also offer hybrid options where we will provide an in-person workshop and follow-up training sessions virtually. Again, we customize the training to what best fits your needs.